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Mnogi među nama nisu razmišljali na taj način, no odabirom tih boja za svoj logo privlače kupce, piše Dobra hrana.

Vrlo vjerojatno ste primijetili kako mnogi fast food restorani imaju logo u crvenoj i žutoj boji. Međutim, jeste li se ikada zapitali zašto biraju baš te boje? Istraživanje je pokazalo kako te boje privlače kupce, a da oni toga uopće nisu svjesni. Emocije koje bude crvena i žuta idealne su za njihovo ciljano tržište - gladne ljude željne sreće i uzbuđenja. Crvena boja, naime, stimulira apetit i privlači pažnju, budi adrenalin, dok žuta izaziva osjećaj sreće. Sad vam je vjerojatno jasno i zašto su na semaforu crvena, žuta i zelena ili zašto je znak STOP crvene boje.

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image

Burgeri idu uz jarke boje

Promo/
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Ovim se bojama, dakle, na suptilan način kupcima sugerira da trebaju ući u lokal, naručiti hranu, zadovoljiti apetit i osjećati se sretno, ali i da se brzo ponovno vrate kako bi doživjeli isto, odnosno opet probudili osjećaj sreće i zadovoljstva nakon što pojedu fast food.

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Burgeri idu uz jarke 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logo? 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Big Mac u McDonaldsu

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Big Mac u McDonaldsu

 Jakub Porzycki/Nurphoto Via Afp ) [1] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/images/slike/2023/08/04/25212484.jpg [title] =>

Burgeri idu uz jarke boje

 Promo/ ) ) [bgPosition] => [text] => {OCMSplitter}

Mnogi među nama nisu razmišljali na taj način, no odabirom tih boja za svoj logo privlače kupce, piše Dobra hrana.

Vrlo vjerojatno ste primijetili kako mnogi fast food restorani imaju logo u crvenoj i žutoj boji. Međutim, jeste li se ikada zapitali zašto biraju baš te boje? Istraživanje je pokazalo kako te boje privlače kupce, a da oni toga uopće nisu svjesni. Emocije koje bude crvena i žuta idealne su za njihovo ciljano tržište - gladne ljude željne sreće i uzbuđenja. Crvena boja, naime, stimulira apetit i privlači pažnju, budi adrenalin, dok žuta izaziva osjećaj sreće. Sad vam je vjerojatno jasno i zašto su na semaforu crvena, žuta i zelena ili zašto je znak STOP crvene boje.

---

image

Burgeri idu uz jarke boje

Promo/
---

Ovim se bojama, dakle, na suptilan način kupcima sugerira da trebaju ući u lokal, naručiti hranu, zadovoljiti apetit i osjećati se sretno, ali i da se brzo ponovno vrate kako bi doživjeli isto, odnosno opet probudili osjećaj sreće i zadovoljstva nakon što pojedu fast food.

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Jakub Porzycki/Nurphoto Via Afp Promo/
Jakub Porzycki/Nurphoto Via Afp

Big Mac u McDonaldsu
Promo/

Burgeri idu uz jarke boje
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StoryEditorOCM
ZabavaMoć boja

Jeste li se ikad zapitali zašto fast food lanci biraju baš crvenu i žutu boju za svoj logo?

Piše DV/Dobra hrana
4. kolovoza 2023. - 11:08
&lt;p&gt;Big Mac u McDonaldsu&lt;/p&gt;
Big Mac u McDonaldsuJakub Porzycki/Nurphoto Via Afp

Mnogi među nama nisu razmišljali na taj način, no odabirom tih boja za svoj logo privlače kupce, piše Dobra hrana.

Vrlo vjerojatno ste primijetili kako mnogi fast food restorani imaju logo u crvenoj i žutoj boji. Međutim, jeste li se ikada zapitali zašto biraju baš te boje? Istraživanje je pokazalo kako te boje privlače kupce, a da oni toga uopće nisu svjesni. Emocije koje bude crvena i žuta idealne su za njihovo ciljano tržište - gladne ljude željne sreće i uzbuđenja. Crvena boja, naime, stimulira apetit i privlači pažnju, budi adrenalin, dok žuta izaziva osjećaj sreće. Sad vam je vjerojatno jasno i zašto su na semaforu crvena, žuta i zelena ili zašto je znak STOP crvene boje.

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Burgeri idu uz jarke boje

Promo/

Ovim se bojama, dakle, na suptilan način kupcima sugerira da trebaju ući u lokal, naručiti hranu, zadovoljiti apetit i osjećati se sretno, ali i da se brzo ponovno vrate kako bi doživjeli isto, odnosno opet probudili osjećaj sreće i zadovoljstva nakon što pojedu fast food.

#FAST FOOD#BOJE #MC DONALDS
12. svibanj 2024 02:22