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Dionice Hugo Bossa pale su 18 posto nakon što je postalo jasno da možda neće ostvariti ciljeve prodaje za 2025. zbog slabljenja potrošačke potražnje. Njemačka marka visoke mode tako je blizu toga da zabilježi najmanju prodaju od 2016. jer očekuje da će prodaja sljedeće godine rasti sporije. Izvršni direktor Daniel Grieder rekao je u četvrtak da je 2023. godina bila rekordna zbog rasta prodaje od 18 posto, odnosno na 4,2 milijarde eura.

"Rast je ponovno bio vezan uz sve brendove, regije i distribucijske kanale koji su pridonijeli dvoznamenkastim poboljšanjima", istaknuli su u svom izvještaju. Prodaja je u Sjevernoj i Južnoj Americi također bila snažna - bez obzira na prijašnje usporavanje potrošnje kupaca iz te regije, prošle je godine prodaja skočila za 23 posto, prenosi Jutarnji list.

Ove godine očekuju skromniji rast od tri do šest posto i i dosegnuti 4,3 do 4,45 milijarde eura. Grieder je dodao da će ambicija da dosegnu vrijednost prodaje od pet milijardi eura, koja je izvorno bila zacrtana za 2025., ipak biti "malo odgođena", piše NBC. I drugi brendovi, uključujući Burberry i LVMH, očekuju usporavanje prodaje.

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image

Hugo Boss trgovina

Yuri Kadobnov/Afp
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- Čak i ako se raspoloženje potrošača, tu i tamo, malo zaoštrava, zapravo smo na pravom putu i vjerujemo da idemo naprijed. Bez obzira na makroekonomsko okruženje i geopolitička pitanja, na dobrom smo putu - rekao je Grieder. Uvjeren je da je pozicija Hugo Bossa u budućnosti sigurna zato što je dobro pozicioniran kao "priuštivi luksuzni brend" što znači da može biti fleksibilniji s cijenama.

"Dodatno ćemo potaknuti relevantnost brenda. Nakon što je tvrtka posljednjih godina uspješno učvrstila svoju poziciju u svijesti potrošača, ubuduće će staviti još veći naglasak na poticanje angažmana s potrošačima, s ciljem dugoročnog zadržavanja njihove lojalnosti", navode u izvještaju za 2023.

- Mislim da imamo dobru cijenu i vrijednost proizvoda - zaključuje izvršni direktor Hugo Bossa.

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Prodaja je mizerna, ovo nisu doživjeli godinama... 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Ilustrativna fotografija

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Hugo Boss trgovina

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Dionice Hugo Bossa pale su 18 posto nakon što je postalo jasno da možda neće ostvariti ciljeve prodaje za 2025. zbog slabljenja potrošačke potražnje. Njemačka marka visoke mode tako je blizu toga da zabilježi najmanju prodaju od 2016. jer očekuje da će prodaja sljedeće godine rasti sporije. Izvršni direktor Daniel Grieder rekao je u četvrtak da je 2023. godina bila rekordna zbog rasta prodaje od 18 posto, odnosno na 4,2 milijarde eura.

"Rast je ponovno bio vezan uz sve brendove, regije i distribucijske kanale koji su pridonijeli dvoznamenkastim poboljšanjima", istaknuli su u svom izvještaju. Prodaja je u Sjevernoj i Južnoj Americi također bila snažna - bez obzira na prijašnje usporavanje potrošnje kupaca iz te regije, prošle je godine prodaja skočila za 23 posto, prenosi Jutarnji list.

Ove godine očekuju skromniji rast od tri do šest posto i i dosegnuti 4,3 do 4,45 milijarde eura. Grieder je dodao da će ambicija da dosegnu vrijednost prodaje od pet milijardi eura, koja je izvorno bila zacrtana za 2025., ipak biti "malo odgođena", piše NBC. I drugi brendovi, uključujući Burberry i LVMH, očekuju usporavanje prodaje.

---

image

Hugo Boss trgovina

Yuri Kadobnov/Afp
---

- Čak i ako se raspoloženje potrošača, tu i tamo, malo zaoštrava, zapravo smo na pravom putu i vjerujemo da idemo naprijed. Bez obzira na makroekonomsko okruženje i geopolitička pitanja, na dobrom smo putu - rekao je Grieder. Uvjeren je da je pozicija Hugo Bossa u budućnosti sigurna zato što je dobro pozicioniran kao "priuštivi luksuzni brend" što znači da može biti fleksibilniji s cijenama.

"Dodatno ćemo potaknuti relevantnost brenda. Nakon što je tvrtka posljednjih godina uspješno učvrstila svoju poziciju u svijesti potrošača, ubuduće će staviti još veći naglasak na poticanje angažmana s potrošačima, s ciljem dugoročnog zadržavanja njihove lojalnosti", navode u izvještaju za 2023.

- Mislim da imamo dobru cijenu i vrijednost proizvoda - zaključuje izvršni direktor Hugo Bossa.

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Biljana Gaurina/Cropix Yuri Kadobnov/Afp
Biljana Gaurina/Cropix

Ilustrativna fotografija
Yuri Kadobnov/Afp

Hugo Boss trgovina
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Hrvatska i svijetgdje je zapelo?

Je li ovo početak kraja svjetski poznatog modnog brenda? Prodaja je mizerna, ovo nisu doživjeli godinama...

Piše Karla Zupičić/JL
7. ožujka 2024. - 18:42
&lt;p&gt;Ilustrativna fotografija&lt;/p&gt;
Ilustrativna fotografijaBiljana Gaurina/Cropix

Dionice Hugo Bossa pale su 18 posto nakon što je postalo jasno da možda neće ostvariti ciljeve prodaje za 2025. zbog slabljenja potrošačke potražnje. Njemačka marka visoke mode tako je blizu toga da zabilježi najmanju prodaju od 2016. jer očekuje da će prodaja sljedeće godine rasti sporije. Izvršni direktor Daniel Grieder rekao je u četvrtak da je 2023. godina bila rekordna zbog rasta prodaje od 18 posto, odnosno na 4,2 milijarde eura.

"Rast je ponovno bio vezan uz sve brendove, regije i distribucijske kanale koji su pridonijeli dvoznamenkastim poboljšanjima", istaknuli su u svom izvještaju. Prodaja je u Sjevernoj i Južnoj Americi također bila snažna - bez obzira na prijašnje usporavanje potrošnje kupaca iz te regije, prošle je godine prodaja skočila za 23 posto, prenosi Jutarnji list.

Ove godine očekuju skromniji rast od tri do šest posto i i dosegnuti 4,3 do 4,45 milijarde eura. Grieder je dodao da će ambicija da dosegnu vrijednost prodaje od pet milijardi eura, koja je izvorno bila zacrtana za 2025., ipak biti "malo odgođena", piše NBC. I drugi brendovi, uključujući Burberry i LVMH, očekuju usporavanje prodaje.

image

Hugo Boss trgovina

Yuri Kadobnov/Afp

- Čak i ako se raspoloženje potrošača, tu i tamo, malo zaoštrava, zapravo smo na pravom putu i vjerujemo da idemo naprijed. Bez obzira na makroekonomsko okruženje i geopolitička pitanja, na dobrom smo putu - rekao je Grieder. Uvjeren je da je pozicija Hugo Bossa u budućnosti sigurna zato što je dobro pozicioniran kao "priuštivi luksuzni brend" što znači da može biti fleksibilniji s cijenama.

"Dodatno ćemo potaknuti relevantnost brenda. Nakon što je tvrtka posljednjih godina uspješno učvrstila svoju poziciju u svijesti potrošača, ubuduće će staviti još veći naglasak na poticanje angažmana s potrošačima, s ciljem dugoročnog zadržavanja njihove lojalnosti", navode u izvještaju za 2023.

- Mislim da imamo dobru cijenu i vrijednost proizvoda - zaključuje izvršni direktor Hugo Bossa.

#DANIEL GRIEDER#LUKSUZNI BRENDOVI#HUGO BOSS#ODJEĆA
12. svibanj 2024 07:06