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[title] => Novi identitet rumunjske marke automobila
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Objavivši novu strategiju početkom ove godine, Dacia je dala do znanja da okreće novu stranicu u svojoj povijesti. Ona se odražava u novom logotipu, amblemu, bojama i terenima koje tek treba pokoriti...
No ipak, marka ostaje vjerna svojim korijenima. Iako formula uspjeha marke ostaje ista, novi vizualni identitet dodatno naglašava njezine vrijednosti, uvijek po poštenoj cijeni. Novi logotip i novi amblem simboliziraju Dacijinu posebnost i odvažnost te čine krunu obnovljenog vizualnog identiteta. Plod su napora dizajnerskog tima koji je kroz njih želio izraziti suštinu Dacijine filozofije kojom se marka vodi od samog početka.
Logotip, središnji element novog vizualnog identiteta, već na prvi pogled ostavlja dojam čvrstoće i stabilnosti. Slova su namjerno oblikovana minimalistički kako bi odrazila ekonomično razmišljanje i dovitljivost marke. Uklonjeni su završni potezi na slovima „D” i „A” te je ostalo samo ono što je potrebno kako bi se moglo prepoznati o kojim se slovima radi. Slova „C” i „D” prikazana su kao međusobno zrcalne slike, čime se naglašava želja za stvaranjem jednostavnog i geometrijskog vizualnog identiteta.
Cjelokupni grafički dizajn krajnje je pojednostavljen kako bi podsjetio na Dacijinu posvećenost stvaranju esencijalnih vozila. Svi elementi vizualnog identiteta savršeno se nadopunjuju i tvore cjelinu, pri čemu pokazuju potencijal za digitalnu primjenu. To je posebno slučaj kada se govori o obliku slova „D” koje je nalik strijeli, čime se privlači pažnja na ono što je bitno. Baš kao i marka koju predstavlja, grafički dizajn istovremeno je jednostavan, snažan i fleksibilan.
Paleta boja, temeljena na kaki-zelenoj, označava povezanost marke s prirodom te istovremeno simbolizira terene na kojima Dacijini modeli, baš kao i njihovi kupci, dolaze na svoje. „Željeli smo marku približiti preferiranom terenu. Zato smo odabrali boje koje podsjećaju na široka prostranstva i prirodu”, kažu u Daciji. U ponudu su dodane nove boje. Tamna kaki, boja terakote i boja pijeska povezuju marku s okolišem, dok narančasta i jarkozelena naglašavaju tehnološki karakter.
Suštinu marke utjelovljuje i novi vizualni jezik koji odražava potrebu za slobodom, odmorom i povratkom prirodi. Nema više nebeski plave! Marka se okrenula prigušenim bojama koje simboliziraju prirodu u njezinu pravom obliku, koja nas poziva da se bavimo onime što je bitno i da zaboravimo na sve ostalo kako bismo se u potpunosti mogli predati trenutku i uživati u malim životnim avanturama.
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Objavivši novu strategiju početkom ove godine, Dacia je dala do znanja da okreće novu stranicu u svojoj povijesti. Ona se odražava u novom logotipu, amblemu, bojama i terenima koje tek treba pokoriti...
No ipak, marka ostaje vjerna svojim korijenima. Iako formula uspjeha marke ostaje ista, novi vizualni identitet dodatno naglašava njezine vrijednosti, uvijek po poštenoj cijeni. Novi logotip i novi amblem simboliziraju Dacijinu posebnost i odvažnost te čine krunu obnovljenog vizualnog identiteta. Plod su napora dizajnerskog tima koji je kroz njih želio izraziti suštinu Dacijine filozofije kojom se marka vodi od samog početka.
Logotip, središnji element novog vizualnog identiteta, već na prvi pogled ostavlja dojam čvrstoće i stabilnosti. Slova su namjerno oblikovana minimalistički kako bi odrazila ekonomično razmišljanje i dovitljivost marke. Uklonjeni su završni potezi na slovima „D” i „A” te je ostalo samo ono što je potrebno kako bi se moglo prepoznati o kojim se slovima radi. Slova „C” i „D” prikazana su kao međusobno zrcalne slike, čime se naglašava želja za stvaranjem jednostavnog i geometrijskog vizualnog identiteta.
Cjelokupni grafički dizajn krajnje je pojednostavljen kako bi podsjetio na Dacijinu posvećenost stvaranju esencijalnih vozila. Svi elementi vizualnog identiteta savršeno se nadopunjuju i tvore cjelinu, pri čemu pokazuju potencijal za digitalnu primjenu. To je posebno slučaj kada se govori o obliku slova „D” koje je nalik strijeli, čime se privlači pažnja na ono što je bitno. Baš kao i marka koju predstavlja, grafički dizajn istovremeno je jednostavan, snažan i fleksibilan.
Paleta boja, temeljena na kaki-zelenoj, označava povezanost marke s prirodom te istovremeno simbolizira terene na kojima Dacijini modeli, baš kao i njihovi kupci, dolaze na svoje. „Željeli smo marku približiti preferiranom terenu. Zato smo odabrali boje koje podsjećaju na široka prostranstva i prirodu”, kažu u Daciji. U ponudu su dodane nove boje. Tamna kaki, boja terakote i boja pijeska povezuju marku s okolišem, dok narančasta i jarkozelena naglašavaju tehnološki karakter.
Suštinu marke utjelovljuje i novi vizualni jezik koji odražava potrebu za slobodom, odmorom i povratkom prirodi. Nema više nebeski plave! Marka se okrenula prigušenim bojama koje simboliziraju prirodu u njezinu pravom obliku, koja nas poziva da se bavimo onime što je bitno i da zaboravimo na sve ostalo kako bismo se u potpunosti mogli predati trenutku i uživati u malim životnim avanturama.
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17. svibanj 2024 13:53
