SD Dojavi
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Kad bismo postavili pitanje koja je domaća životinja najkorisnija, najeksponiranija, najvrjednija, konačno i najdraža u našoj Dalmaciji, sigurni smo da bi više od 90 posto Dalmatinaca reklo da je to magarac ili tovar, magare ili sivac, ovisno o tome kako ga tko gdje naziva.

Ta vrijedna, nekada i inteligentno tvrdoglava životinja othranila je generacije, liječila žuljeve vrijednih težaka Dalmacije, stoljećima je svakim satom i danom bila na usluzi, o kojem se god poslu radilo. Preko njihovih je leđa preneseno kamenja i kamenja, građevnog materijala, na svojim su leđima prenijeli na tisuće vagona maslina, grožđa, drva, vode. Spasila su ta leđa na stotine života ljudi koji su po kamenjaru hitali doktorima.

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Ivan Brekalo: Šta je ribaru bija brod, to je našem težaku bija tovar
 

Braco ĆOSIĆ
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Ma tko će nabrojiti sve dobro što je magarac učinio za čovjeka. O njemu su se skladale pjesme, gradili su mu se spomenici. A koliko se tek tog magarca cijenilo u Dalmatinskoj zagori, gdje ni puta nije bilo, gdje mu je more bilo sivo od kamena, pa možda je baš po tom kamenu, tko zna, dobio ime Sivac. Ali to čudo od domaće životinje ima još jedno ime; ne tako “oporo”, nego lijepo i umiljato.

Tamo u Aržanu, u srcu Dalmatinske zagore, i Prisici u susjednoj Bosni i Hercegovini, mjestu tik do prvih aržanskih kuća, a koja je zbog granice samo administrativno odvojena od Aržana, magarca zovu – mago. Da, da, mago, umanjenica od “magarac”. Priznat ćete, toplo zvuči, kao kad majka tepa svome mezimcu.

Samouki dizajner

I baš tu, iz Prisike, u svijet mode vinuo se, već sada možemo kazati, jedan modni brend. A zove se – Mago. Neka nam ne zamjere Armani, Jopp, adidas, Nike i ostali svjetski poznati brendovi, ali mi smatramo da im Mago neće puno gledati u leđa.

Magu promovira dalmatinski Zagorac, čovjek sa splitskom adresom, ali sa srcem i dušom iz Prisike. Tko je taj čovjek koji se odvažio investirati novac da bi preko košulja, majica, šilterica, šešira, vrhunski dizajniranih ženskih torbica, ženske modne odjeće i još podosta toga zahvalio domaćoj životinji za dobročinstvo koje je dao njegovoj Prisici, Aržanu, Dalmatinskoj zagori, njegovu pradjedu, djedu, ocu, njegovim susjedima?

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PRIVATNI ALBUM
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Zove se Ivan Brekalo, ima 59 godina i samouki je dizajner; čovjek, kako bi se reklo, što okom vidi – to rukom stvara pa je tako u sklopu svoje specijalizirane prodavaonice suvenira otvorio kutak s odjevnim muškim i ženskim predmetima koje krasi zaštitni znak Mage.

Da, onoga magarca, tovara, magareta, sivca. Dovitljivi i svestrani Ivan sâm je dizajnirao lik Mage i postavio ga majstorskim okom baš na mjesto koje mu odgovara. Neupadljiv je, ali i uočljiv. Decentan.

Ime nastalo spontano

– Naš Mago nije sprinter koji brzo izduši, nego ozbiljan igrač na duge staze. Zahvaljujući našim partnerima i kupcima iz inozemstva, već ponosno šeta po svim kontinentima, a najveći je kompliment dobio od jednog Francuza, koji je u Dioklecijanovoj demonstrativno skinuo “svoga” krokodila i obukao našega Magu. Moto brenda je “Inspirirani emocijom!” Ovo nije nikakva reklamna floskula, nego činjenica, jer je modni brend Mago nastao isključivo zahvaljujući jednoj velikoj emociji.

Da mi je netko ponudio mogućnost da potrošim jako puno novaca i vrimena i da na kraju izgubim uloženo, ali da mogu nositi našeg Magu, ja bih to mirne duše potpisao, sa željom da našeg dragog dobročinitelja i simbola cile Dalmacije otrgnemo zaboravu te mu na jedan suvremeniji način izrazimo našu ljubav i zahvalnost. Fala ti, dragi naš tovare, za sve trude i terete šta si za nas podnosija... Fala ti za naše grožđe, masline i smokve, fala za tvoju tvrdoglavu, ali pripoštenu narav, a napose ti fala za tvoj predragi lik šta je mene ka dite najviše veselija.

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PRIVATNI ALBUM
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Ime brenda nastalo je spontano na mojoj Prisici, a dugujemo ga mome dragom i dobrom susidu Kruni Manjičinu, koji je, ugledavši tovarčića na košulji, oduševljeno uzviknija: “Pa to je naš mago!” Tako smo mu, kod nas u Aržanu, uvik tepali i mi dica i naši stariji.

Spona s djetinjstvom

– Šta je ribaru bija brod, to je našem težaku bija tovar. Reakcije stranaca iznad svih su očekivanja, ali kod kuće je, zbog dobro poznatih razloga, uvik bilo najteže uspit, tako da me oduševljene reakcije domaćih ljudi ipak na poseban način raduju – rekao nam je Brekalo kad smo zašli u njegovu suvenirnicu punu gostiju.

A tamo svi predmeti izrađeni od masline, nema drugog drva osim tog biblijskog stabla. Među stotinama suvenira koje svojom rukom izrađuje Ivan uz pomoć sina Marina, središnje mjesto pripada i drvenom Magi.

A zanimljivost je u ovoj priči svakako u onoj Ivanovoj “Inspiraciji emocijom”. O tome meštar Brekalo kaže:

– I tako ti ja rezbarim od masline moga Magu, pa ga stavim na čepove za vino, pa na ovo, pa na ono, pa na onaj drveni suvenir. Eto, uhvatio se Mage ko pijan plota. I pita mene moj mlađi sin Marin: “Ćaća, što su se ti uhvatija tog magarca?” A ja, onako skoro zbunjen, govorim: “Pa ne znam, moj Marine, eto, došlo mi.” A onda Marin otkrije tajnu za koju stvarno nisam znao. Prebirao je po obiteljskim fotoalbumima i vidio nešto što sam zaboravio, pa mi veli: “Pa, ćaća, ti imaš slike kada si bio mali dječak i kada si držao drvenoga magu.

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Sivko je i na bičvama

PRIVATNI ALBUM
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Imaš nekoliko slika s njim, ali imaš i jednu di ti baš jašiš pravoga magu, živoga.” Eto to je, vidite, ostalo u meni. Tu su i roditeljske priče koliko svaki čovik iz našeg kraja duguje tom magarcu. Eto, ja sam mu na ovakav način pokušao zahvaliti i mislim da sam na dobrom putu. Pripoznali su ga, iz dana u dan to vidim i po reakcijama kupaca, pa vjerujem da će u skoroj budućnosti Mago imati svoj modni butik. Volio bih da neka hrvatska tvornica proizvodi vrhunsku robu od čistog pamuka i da Mago bude u potpunosti naš, hrvatski proizvod.

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Motivi inspirirani tovarom odli\u010dno su se primili i me\u0111u strancima<\/p>","","

Ivan Brekalo: \u0160ta je ribaru bija brod, to je na\u0161em te\u017eaku bija tovar
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Magarac u centru pa\u017enje<\/p>","","

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Motivi inspirirani tovarom odlično su se primili i među strancima

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Motivi inspirirani tovarom odlično su se primili i među strancima

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Ivan Brekalo: Šta je ribaru bija brod, to je našem težaku bija tovar
 

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Magarac u centru pažnje

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Sivko je i na bičvama

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Kad bismo postavili pitanje koja je domaća životinja najkorisnija, najeksponiranija, najvrjednija, konačno i najdraža u našoj Dalmaciji, sigurni smo da bi više od 90 posto Dalmatinaca reklo da je to magarac ili tovar, magare ili sivac, ovisno o tome kako ga tko gdje naziva.

Ta vrijedna, nekada i inteligentno tvrdoglava životinja othranila je generacije, liječila žuljeve vrijednih težaka Dalmacije, stoljećima je svakim satom i danom bila na usluzi, o kojem se god poslu radilo. Preko njihovih je leđa preneseno kamenja i kamenja, građevnog materijala, na svojim su leđima prenijeli na tisuće vagona maslina, grožđa, drva, vode. Spasila su ta leđa na stotine života ljudi koji su po kamenjaru hitali doktorima.

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Ivan Brekalo: Šta je ribaru bija brod, to je našem težaku bija tovar
 

Braco ĆOSIĆ
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Ma tko će nabrojiti sve dobro što je magarac učinio za čovjeka. O njemu su se skladale pjesme, gradili su mu se spomenici. A koliko se tek tog magarca cijenilo u Dalmatinskoj zagori, gdje ni puta nije bilo, gdje mu je more bilo sivo od kamena, pa možda je baš po tom kamenu, tko zna, dobio ime Sivac. Ali to čudo od domaće životinje ima još jedno ime; ne tako “oporo”, nego lijepo i umiljato.

Tamo u Aržanu, u srcu Dalmatinske zagore, i Prisici u susjednoj Bosni i Hercegovini, mjestu tik do prvih aržanskih kuća, a koja je zbog granice samo administrativno odvojena od Aržana, magarca zovu – mago. Da, da, mago, umanjenica od “magarac”. Priznat ćete, toplo zvuči, kao kad majka tepa svome mezimcu.

Samouki dizajner

I baš tu, iz Prisike, u svijet mode vinuo se, već sada možemo kazati, jedan modni brend. A zove se – Mago. Neka nam ne zamjere Armani, Jopp, adidas, Nike i ostali svjetski poznati brendovi, ali mi smatramo da im Mago neće puno gledati u leđa.

Magu promovira dalmatinski Zagorac, čovjek sa splitskom adresom, ali sa srcem i dušom iz Prisike. Tko je taj čovjek koji se odvažio investirati novac da bi preko košulja, majica, šilterica, šešira, vrhunski dizajniranih ženskih torbica, ženske modne odjeće i još podosta toga zahvalio domaćoj životinji za dobročinstvo koje je dao njegovoj Prisici, Aržanu, Dalmatinskoj zagori, njegovu pradjedu, djedu, ocu, njegovim susjedima?

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PRIVATNI ALBUM
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Zove se Ivan Brekalo, ima 59 godina i samouki je dizajner; čovjek, kako bi se reklo, što okom vidi – to rukom stvara pa je tako u sklopu svoje specijalizirane prodavaonice suvenira otvorio kutak s odjevnim muškim i ženskim predmetima koje krasi zaštitni znak Mage.

Da, onoga magarca, tovara, magareta, sivca. Dovitljivi i svestrani Ivan sâm je dizajnirao lik Mage i postavio ga majstorskim okom baš na mjesto koje mu odgovara. Neupadljiv je, ali i uočljiv. Decentan.

Ime nastalo spontano

– Naš Mago nije sprinter koji brzo izduši, nego ozbiljan igrač na duge staze. Zahvaljujući našim partnerima i kupcima iz inozemstva, već ponosno šeta po svim kontinentima, a najveći je kompliment dobio od jednog Francuza, koji je u Dioklecijanovoj demonstrativno skinuo “svoga” krokodila i obukao našega Magu. Moto brenda je “Inspirirani emocijom!” Ovo nije nikakva reklamna floskula, nego činjenica, jer je modni brend Mago nastao isključivo zahvaljujući jednoj velikoj emociji.

Da mi je netko ponudio mogućnost da potrošim jako puno novaca i vrimena i da na kraju izgubim uloženo, ali da mogu nositi našeg Magu, ja bih to mirne duše potpisao, sa željom da našeg dragog dobročinitelja i simbola cile Dalmacije otrgnemo zaboravu te mu na jedan suvremeniji način izrazimo našu ljubav i zahvalnost. Fala ti, dragi naš tovare, za sve trude i terete šta si za nas podnosija... Fala ti za naše grožđe, masline i smokve, fala za tvoju tvrdoglavu, ali pripoštenu narav, a napose ti fala za tvoj predragi lik šta je mene ka dite najviše veselija.

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Ime brenda nastalo je spontano na mojoj Prisici, a dugujemo ga mome dragom i dobrom susidu Kruni Manjičinu, koji je, ugledavši tovarčića na košulji, oduševljeno uzviknija: “Pa to je naš mago!” Tako smo mu, kod nas u Aržanu, uvik tepali i mi dica i naši stariji.

Spona s djetinjstvom

– Šta je ribaru bija brod, to je našem težaku bija tovar. Reakcije stranaca iznad svih su očekivanja, ali kod kuće je, zbog dobro poznatih razloga, uvik bilo najteže uspit, tako da me oduševljene reakcije domaćih ljudi ipak na poseban način raduju – rekao nam je Brekalo kad smo zašli u njegovu suvenirnicu punu gostiju.

A tamo svi predmeti izrađeni od masline, nema drugog drva osim tog biblijskog stabla. Među stotinama suvenira koje svojom rukom izrađuje Ivan uz pomoć sina Marina, središnje mjesto pripada i drvenom Magi.

A zanimljivost je u ovoj priči svakako u onoj Ivanovoj “Inspiraciji emocijom”. O tome meštar Brekalo kaže:

– I tako ti ja rezbarim od masline moga Magu, pa ga stavim na čepove za vino, pa na ovo, pa na ono, pa na onaj drveni suvenir. Eto, uhvatio se Mage ko pijan plota. I pita mene moj mlađi sin Marin: “Ćaća, što su se ti uhvatija tog magarca?” A ja, onako skoro zbunjen, govorim: “Pa ne znam, moj Marine, eto, došlo mi.” A onda Marin otkrije tajnu za koju stvarno nisam znao. Prebirao je po obiteljskim fotoalbumima i vidio nešto što sam zaboravio, pa mi veli: “Pa, ćaća, ti imaš slike kada si bio mali dječak i kada si držao drvenoga magu.

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Sivko je i na bičvama

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Imaš nekoliko slika s njim, ali imaš i jednu di ti baš jašiš pravoga magu, živoga.” Eto to je, vidite, ostalo u meni. Tu su i roditeljske priče koliko svaki čovik iz našeg kraja duguje tom magarcu. Eto, ja sam mu na ovakav način pokušao zahvaliti i mislim da sam na dobrom putu. Pripoznali su ga, iz dana u dan to vidim i po reakcijama kupaca, pa vjerujem da će u skoroj budućnosti Mago imati svoj modni butik. Volio bih da neka hrvatska tvornica proizvodi vrhunsku robu od čistog pamuka i da Mago bude u potpunosti naš, hrvatski proizvod.

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Braco ĆOSIĆ PRIVATNI ALBUM Braco ĆOSIĆ Braco ĆOSIĆ Braco ĆOSIĆ PRIVATNI ALBUM PRIVATNI ALBUM PRIVATNI ALBUM PRIVATNI ALBUM
Braco ĆOSIĆ

Motivi inspirirani tovarom odlično su se primili i među strancima
Braco ĆOSIĆ

Ivan Brekalo: Šta je ribaru bija brod, to je našem težaku bija tovar
 
Braco ĆOSIĆ

Magarac u centru pažnje
PRIVATNI ALBUM

Sivko je i na bičvama
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PanoramaINSPIRIRANI EMOCIJOM

Kad si s magarcem na konju! Ovo je priča o neobičnom brendu zbog kojeg se i Francuzi odriču svog čuvenog krokodila

Piše Braco ĆOSIĆ
3. rujna 2023. - 12:00
&lt;p&gt;Motivi inspirirani tovarom odlično su se primili i među strancima&lt;/p&gt;
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Motivi inspirirani tovarom odlično su se primili i među strancimaBraco ĆOSIĆ

Kad bismo postavili pitanje koja je domaća životinja najkorisnija, najeksponiranija, najvrjednija, konačno i najdraža u našoj Dalmaciji, sigurni smo da bi više od 90 posto Dalmatinaca reklo da je to magarac ili tovar, magare ili sivac, ovisno o tome kako ga tko gdje naziva.

Ta vrijedna, nekada i inteligentno tvrdoglava životinja othranila je generacije, liječila žuljeve vrijednih težaka Dalmacije, stoljećima je svakim satom i danom bila na usluzi, o kojem se god poslu radilo. Preko njihovih je leđa preneseno kamenja i kamenja, građevnog materijala, na svojim su leđima prenijeli na tisuće vagona maslina, grožđa, drva, vode. Spasila su ta leđa na stotine života ljudi koji su po kamenjaru hitali doktorima.

Ma tko će nabrojiti sve dobro što je m...

#MAGO#MAGARAC#TOVAR#NEOBIČAN BREND#IVAN BREKALO
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14. svibanj 2024 07:22