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Kako bi odali čast prvoj ženi u ulozi potpredsjednice Sjedinjenih Američkih Država, časopis Vogue odabrao je Kamalu Harris za svoju novu naslovnicu. Fotografije su procurile prije nego što je broj za veljaču izašao na kioscima i odmah izazvale snažne reakcije. 

Na naslovnici predviđenoj za tiskanu varijantu magazina, napravljena je još jedna alternativna za online izdanje, Harris pozira u opuštenom izdanju u Converse tenisicama koje je često nosila tijekom kampanje. Odjeću koju nosi nisu odabrali stilisti iz Voguea nego njezin tim, a mnogima je zasmetalo što je nedovoljno ozbiljna i svečana što bi priličilo takvom važnom događaju u američkoj povijesti.

Časopis se odnedavno suočava s čestim napadima na svoj račun zbog toga što ne zapošljavaju dovoljno ne bijelih novinara, urednika i ostalog osoblja, a manekenke drugih rasa također su do prije par godina bile rijetkost u časopisu. Drugim riječima, crna potpredsjednica trebala je stati na kraj takvim prozivkama. Naposljetku se dogodilo upravo suprotno i ispostavilo da ih se sada napada još žešće zbog navodnog posvjetljivanja Harissinog tena.

Kamala Harris nije još ni započela svoj mandat tako da joj nikakva vrsta kontroverze nije potrebna zbog čega su vjerojatno pušteni navodi njoj bliskih izvora koji tvrde da ni ona sama nije zadovoljna krajnjim rezultatom. Pitali smo PR stručnjakinju Ankicu Mamić što ona misli o naslovnici potpredsjednice i koliko su joj takvi medijski istupi važni za kreiranje slike o sebi u javnosti.

- Očito je krenula ozbiljna akcija oko Kamale Harris kako bi se ona što uspješnije politički pozicionirala u različitim pravcima. Nikada do sada nismo vidjeli da se o nekom potpredsjedniku ovoliko priča. U prošlosti su oni ostajali uglavnom anonimni sve do eventualnog trenutka kada su morali preuzeti predsjedničke ovlasti.

Joe Biden i Kamala Harris međusobno se nadopunjuju, tj. ona kao njegova zamjenica kompenzira njegove slabosti - on je stariji bijeli muškarac, dok je ona za svijet politike mlada, k tome višerasna žena.

- Svakako je kod žena u politici unutar izgradnje javne slike važan aspekt njihov modni izričaj, dok kod muškaraca to uopće nije tema. Je li tu riječ o seksizmu, navici ili žene i same pokazuju da do toga drže teško je procijeniti. 

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Tyler Mitchell/AFP
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U kontekstu toga Vogue naslovnica važna je za njenu komunikaciju s ljudima na, ne strogo politički način, a Ankica Mamić misli da je ona jako loše napravljena.

- Ovdje je trebala biti riječ o neformalnom dijelu njenoga djelovanja. Političarima je uvijek važno pokazati one sitne ljudske točke svoje osobnosti kojima dokazuju da su bliski običnim glasačima, da oni nisu nikakvi super heroji nego isti kao svi mi. U ovom slučaju, dok se nekome praktički tek gradi imidž, a ima se priliku predstaviti u važnom časopisu riječ je o velikom propustu, objašnjava komunikologinja.

S obzirom na to da visokopozicionirani političari imaju tim stručnjaka od kojih se dobar dio bavi upravo ovakvim stvarima te da se snimanja kao što su ona za Vogue spremaju danima, krajnje je neobično što se to dogodilo.

- Odjeća sam po sebi nije problem, tenisice i hlače mogu odašiljati poruku da ona neće biti tek namontirana figura, da je profesionalka spremna baviti se pravim poslom i prionuti na rad. Međutim slika jednostavno ne valja. Loš je styling, rasvjeta, ništa nije na razini na kojoj bi trebalo biti. Da je to nekakva fotografija koju su preuzeli s njenog Instagram profila i onda napravili takav koncept, to bi bilo posve drugačije. Ovako se samo ispostavlja da su profesionalci zakazali.

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image
Tyler Mitchell/AFP
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Nakon što je naslovnica izazvala burne reakcije na društvenim mrežama i u medijima i kad se od pojedinih izvora čulo da je i sama potpredsjednica njom nezadovoljna iz Voguea su je odlučili zamijeniti onom koja je krasila njihovo online izdanje.

- Druga fotografija je puno bolja. Ona i dalje prikazuje vedru mladu ženu sa stavom, ali je profesionalnije izvedena i vidi se da je u nju uloženo više truda.

Crnkinje diljem Amerike su se pobunile tvrdeći da ih se, makar i na podsvjesnoj razini čak i u trenutku kada dosegnu pozicije na koje se ni jednoj ženi nije pošlo za rukom uspeti, ipak doživljava bez glamura kojeg zahvaljujući tome zaslužuju.

- Teško je interpretirati nečiju podsvijest ne znajući ga. Kod nas analitičari često vole davati takve izjave, ali ja smatram da bi se trebalo osobno poznavati protagoniste da bi se moglo zaključiti koja je njihova motivacija za ono što rade. U ovom slučaju je jednako moguće da je netko namjerno išao sabotirati Harris, ali isto tako da se radi o slučajnoj grešci ili nemaru. 

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\nA Vogue cover photo of Vice-President-elect Kamala Harris dressed casually has sparked controversy with critics saying it diminishes her achievements, forcing editor Anna Wintour to defend the image on January 12, 2021. Criticism of the cover has spread on social media since it was released on January 10, 2021, with users insisting the portrait of Harris wearing sneakers is disrespectful to the first Black woman to be elected vice president. (Photos by Tyler MITCHELL\/Vogue\/AFP)\/RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT \u201dAFP PHOTO \/VOGUE\/TYLER MITCHELL\/VOGUE.COM\/AMERICANVOGUE.COM\/HANDOUT - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS --- NO ARCHIVE ---
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two handout photo obtained on January 12, 2021 courtesy of Vogue, of US Vice President-elect Kamala Harris in a Michael Kors Collection suit on the February 2021 cover of Vogue magazine(L) and against colors inspired by those of her Howard university sorority, Alpha Kappa Alpha, Vice President–elect Kamala Harris(R) as she wears a Donald Deal jacket and Converse sneakers on the February 2021 cover of Vogue magazine. - A Vogue cover photo of Vice-President-elect Kamala Harris dressed casually has sparked controversy with critics saying it diminishes her achievements, forcing editor Anna Wintour to defend the image on January 12, 2021. Criticism of the cover has spread on social media since it was released on January 10, 2021, with users insisting the portrait of Harris wearing sneakers is disrespectful to the first Black woman to be elected vice president.

A Vogue cover photo of Vice-President-elect Kamala Harris dressed casually has sparked controversy with critics saying it diminishes her achievements, forcing editor Anna Wintour to defend the image on January 12, 2021. Criticism of the cover has spread on social media since it was released on January 10, 2021, with users insisting the portrait of Harris wearing sneakers is disrespectful to the first Black woman to be elected vice president. (Photos by Tyler MITCHELL/Vogue/AFP)/RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT ”AFP PHOTO /VOGUE/TYLER MITCHELL/VOGUE.COM/AMERICANVOGUE.COM/HANDOUT - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS --- NO ARCHIVE ---

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Kako bi odali čast prvoj ženi u ulozi potpredsjednice Sjedinjenih Američkih Država, časopis Vogue odabrao je Kamalu Harris za svoju novu naslovnicu. Fotografije su procurile prije nego što je broj za veljaču izašao na kioscima i odmah izazvale snažne reakcije. 

Na naslovnici predviđenoj za tiskanu varijantu magazina, napravljena je još jedna alternativna za online izdanje, Harris pozira u opuštenom izdanju u Converse tenisicama koje je često nosila tijekom kampanje. Odjeću koju nosi nisu odabrali stilisti iz Voguea nego njezin tim, a mnogima je zasmetalo što je nedovoljno ozbiljna i svečana što bi priličilo takvom važnom događaju u američkoj povijesti.

Časopis se odnedavno suočava s čestim napadima na svoj račun zbog toga što ne zapošljavaju dovoljno ne bijelih novinara, urednika i ostalog osoblja, a manekenke drugih rasa također su do prije par godina bile rijetkost u časopisu. Drugim riječima, crna potpredsjednica trebala je stati na kraj takvim prozivkama. Naposljetku se dogodilo upravo suprotno i ispostavilo da ih se sada napada još žešće zbog navodnog posvjetljivanja Harissinog tena.

Kamala Harris nije još ni započela svoj mandat tako da joj nikakva vrsta kontroverze nije potrebna zbog čega su vjerojatno pušteni navodi njoj bliskih izvora koji tvrde da ni ona sama nije zadovoljna krajnjim rezultatom. Pitali smo PR stručnjakinju Ankicu Mamić što ona misli o naslovnici potpredsjednice i koliko su joj takvi medijski istupi važni za kreiranje slike o sebi u javnosti.

- Očito je krenula ozbiljna akcija oko Kamale Harris kako bi se ona što uspješnije politički pozicionirala u različitim pravcima. Nikada do sada nismo vidjeli da se o nekom potpredsjedniku ovoliko priča. U prošlosti su oni ostajali uglavnom anonimni sve do eventualnog trenutka kada su morali preuzeti predsjedničke ovlasti.

Joe Biden i Kamala Harris međusobno se nadopunjuju, tj. ona kao njegova zamjenica kompenzira njegove slabosti - on je stariji bijeli muškarac, dok je ona za svijet politike mlada, k tome višerasna žena.

- Svakako je kod žena u politici unutar izgradnje javne slike važan aspekt njihov modni izričaj, dok kod muškaraca to uopće nije tema. Je li tu riječ o seksizmu, navici ili žene i same pokazuju da do toga drže teško je procijeniti. 

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Tyler Mitchell/AFP
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U kontekstu toga Vogue naslovnica važna je za njenu komunikaciju s ljudima na, ne strogo politički način, a Ankica Mamić misli da je ona jako loše napravljena.

- Ovdje je trebala biti riječ o neformalnom dijelu njenoga djelovanja. Političarima je uvijek važno pokazati one sitne ljudske točke svoje osobnosti kojima dokazuju da su bliski običnim glasačima, da oni nisu nikakvi super heroji nego isti kao svi mi. U ovom slučaju, dok se nekome praktički tek gradi imidž, a ima se priliku predstaviti u važnom časopisu riječ je o velikom propustu, objašnjava komunikologinja.

S obzirom na to da visokopozicionirani političari imaju tim stručnjaka od kojih se dobar dio bavi upravo ovakvim stvarima te da se snimanja kao što su ona za Vogue spremaju danima, krajnje je neobično što se to dogodilo.

- Odjeća sam po sebi nije problem, tenisice i hlače mogu odašiljati poruku da ona neće biti tek namontirana figura, da je profesionalka spremna baviti se pravim poslom i prionuti na rad. Međutim slika jednostavno ne valja. Loš je styling, rasvjeta, ništa nije na razini na kojoj bi trebalo biti. Da je to nekakva fotografija koju su preuzeli s njenog Instagram profila i onda napravili takav koncept, to bi bilo posve drugačije. Ovako se samo ispostavlja da su profesionalci zakazali.

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Tyler Mitchell/AFP
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Nakon što je naslovnica izazvala burne reakcije na društvenim mrežama i u medijima i kad se od pojedinih izvora čulo da je i sama potpredsjednica njom nezadovoljna iz Voguea su je odlučili zamijeniti onom koja je krasila njihovo online izdanje.

- Druga fotografija je puno bolja. Ona i dalje prikazuje vedru mladu ženu sa stavom, ali je profesionalnije izvedena i vidi se da je u nju uloženo više truda.

Crnkinje diljem Amerike su se pobunile tvrdeći da ih se, makar i na podsvjesnoj razini čak i u trenutku kada dosegnu pozicije na koje se ni jednoj ženi nije pošlo za rukom uspeti, ipak doživljava bez glamura kojeg zahvaljujući tome zaslužuju.

- Teško je interpretirati nečiju podsvijest ne znajući ga. Kod nas analitičari često vole davati takve izjave, ali ja smatram da bi se trebalo osobno poznavati protagoniste da bi se moglo zaključiti koja je njihova motivacija za ono što rade. U ovom slučaju je jednako moguće da je netko namjerno išao sabotirati Harris, ali isto tako da se radi o slučajnoj grešci ili nemaru. 

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Tyler Mitchell/AFP Tyler Mitchell Tyler Mitchell Tyler Mitchell Tyler Mitchell/AFP Tyler Mitchell/AFP
Tyler Mitchell
(COMBO) This combination of pictures created on January 12, 2021 shows
two handout photo obtained on January 12, 2021 courtesy of Vogue, of US Vice President-elect Kamala Harris in a Michael Kors Collection suit on the February 2021 cover of Vogue magazine(L) and against colors inspired by those of her Howard university sorority, Alpha Kappa Alpha, Vice President–elect Kamala Harris(R) as she wears a Donald Deal jacket and Converse sneakers on the February 2021 cover of Vogue magazine. - A Vogue cover photo of Vice-President-elect Kamala Harris dressed casually has sparked controversy with critics saying it diminishes her achievements, forcing editor Anna Wintour to defend the image on January 12, 2021. Criticism of the cover has spread on social media since it was released on January 10, 2021, with users insisting the portrait of Harris wearing sneakers is disrespectful to the first Black woman to be elected vice president.

A Vogue cover photo of Vice-President-elect Kamala Harris dressed casually has sparked controversy with critics saying it diminishes her achievements, forcing editor Anna Wintour to defend the image on January 12, 2021. Criticism of the cover has spread on social media since it was released on January 10, 2021, with users insisting the portrait of Harris wearing sneakers is disrespectful to the first Black woman to be elected vice president. (Photos by Tyler MITCHELL/Vogue/AFP)/RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT ”AFP PHOTO /VOGUE/TYLER MITCHELL/VOGUE.COM/AMERICANVOGUE.COM/HANDOUT - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS --- NO ARCHIVE ---

RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT ”AFP PHOTO /VOGUE/TYLER MITCHELL/VOGUE.COM/AMERICANVOGUE.COM/HANDOUT - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS --- NO ARCHIVE ---/TO GO WITH AFP STORY -”Vogue's Wintour defends controversial Kamala Harris cover” - TO GO WITH AFP STORY -”Vogue's Wintour defends controver
Tyler Mitchell
This handout photo obtained on January 12, 2021 courtesy of Vogue shows US Vice President-elect Kamala Harris in a Michael Kors Collection suit on the February 2021 cover of Vogue magazine. - A Vogue cover photo of Vice-President-elect Kamala Harris dressed casually has sparked controversy with critics saying it diminishes her achievements, forcing editor Anna Wintour to defend the image on January 12, 2021. Criticism of the cover has spread on social media since it was released on January 10, 2021, with users insisting the portrait of Harris wearing sneakers is disrespectful to the first Black woman to be elected vice president. (Photo by Tyler MITCHELL/Vogue/AFP)/RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT ”AFP PHOTO /VOGUE/TYLER MITCHELL/VOGUE.COM/AMERICANVOGUE.COM/HANDOUT - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS --- NO ARCHIVE ---/TO GO WITH AFP STORY -”Vogue's Wintour defends controversial Kamala Harris cover”
Tyler Mitchell
This handout photo obtained on January 12, 2021 courtesy of Vogue shows against colors inspired by those of her Howard university sorority, Alpha Kappa Alpha, Vice President–elect Kamala Harris as she wears a Donald Deal jacket and Converse sneakers on the February 2021 cover of Vogue magazine. - A Vogue cover photo of Vice-President-elect Kamala Harris dressed casually has sparked controversy with critics saying it diminishes her achievements, forcing editor Anna Wintour to defend the image on January 12, 2021. Criticism of the cover has spread on social media since it was released on January 10, 2021, with users insisting the portrait of Harris wearing sneakers is disrespectful to the first Black woman to be elected vice president. (Photo by Tyler MITCHELL/Vogue/AFP)/RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT ”AFP PHOTO /VOGUE/TYLER MITCHELL/VOGUE.COM/AMERICANVOGUE.COM/HANDOUT - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS --- NO ARCHIVE ---/TO GO WITH AFP STORY -”Vogue's Wintour defends controversial Kamala Harris cover”
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PanoramaAnkica Mamić

Komunikologinja o Vogue naslovnici s Kamalom Harris: ‘Profesionalci su zakazali. Moguće je da je netko sabotira, ili da je riječ o slučajnom propustu‘

Piše Marija Mlačić
20. siječnja 2021. - 17:55
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Tyler Mitchell/AFP

Kako bi odali čast prvoj ženi u ulozi potpredsjednice Sjedinjenih Američkih Država, časopis Vogue odabrao je Kamalu Harris za svoju novu naslovnicu. Fotografije su procurile prije nego što je broj za veljaču izašao na kioscima i odmah izazvale snažne reakcije. 

Na naslovnici predviđenoj za tiskanu varijantu magazina, napravljena je još jedna alternativna za online izdanje, Harris pozira u opuštenom izdanju u Converse tenisicama koje je često nosila tijekom kampanje. Odjeću koju nosi nisu odabrali stilisti iz Voguea nego njezin tim, a mnogima je zasmetalo što je nedovoljno ozbiljna i svečana što bi priličilo takvom važnom događaju u američkoj povijesti.

Časopis se odnedavno suočava s čestim napadima na svoj račun zbog toga što ne zapošljavaju dovoljno ne bijelih no...

#KAMALA HARRIS#VOGUE NASLOVNICA#ANKICA MAMIĆ
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18. svibanj 2024 17:24