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[title] => Apple pregovara o suradnji s glazbenim izdavačima
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Tvrtka Apple je u pregovorima s velikim glazbenim kompanijama o radikalno novom modelu poslovanja koji bi klijentima dao slobodan pristup čitavoj glazbenoj knjižnici internetske trgovine iTunes u zamjenu za doplatu na cijenu iPod i iPhone uređaja, piše londonski Financial Times.
Novi model, replika Nokijinog prosinačkog sporazuma s Universal Musicom, posustaloj bi glazbenoj industriji mogao udahnuti novi život i ujedno povećati potražnju za novom generacijom Appleovog hardvera.
Iz Applea nisu željeli komentirati taj plan, no čelni ljudi tvrtke upoznati s pregovorima napominju kako njihov ishod ovisi o rješenju spora oko cijene koju bi taj proizvođač kompjutera bio spreman platiti za pristup knjižnicama glazbenih kompanija.
Nokia navodno nudi gotovo 80 dolara po mobitelu svojim partnerima iz
sektora glazbene industrije, a ta suma dijeli se u skladu sa njihovim udjelom u tržištu.
Apple je za sada ponudio tek 20 dolara po elektronskoj napravi, kažu čelnici kompanije.
Detaljno istraživanje tržišta pokazalo je da među kupcima postoji veliki interes za pakete kojima bi se u cijenu elektronskih naprava uračunao i pristup glazbi, ili bi se pak za tu uslugu plaćala mjesečna naknada, kazali su čelni ljudi tvrtke.
Jedan od njih napominje kako je istraživanje pokazalo da bi potrošači bili spremni plaćati dodatak na cijenu u iznosu do 100 dolara za neograničen pristup glazbi sve dok elektronska naprava funkcionira, odnosno za mjesečnu naknadu u iznosu od sedam do osam dolara, u sklopu pretplatničkog modela .
Apple, koji navodno zarađuje relativno malo na svome iTunes dućanu u usporedbi sa prihodima od prodaje tvrtkina hardvera, navodno također ispituje mogućnost korištenja pretplatničkog modela.
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Tvrtka Apple je u pregovorima s velikim glazbenim kompanijama o radikalno novom modelu poslovanja koji bi klijentima dao slobodan pristup čitavoj glazbenoj knjižnici internetske trgovine iTunes u zamjenu za doplatu na cijenu iPod i iPhone uređaja, piše londonski Financial Times.
Novi model, replika Nokijinog prosinačkog sporazuma s Universal Musicom, posustaloj bi glazbenoj industriji mogao udahnuti novi život i ujedno povećati potražnju za novom generacijom Appleovog hardvera.
Iz Applea nisu željeli komentirati taj plan, no čelni ljudi tvrtke upoznati s pregovorima napominju kako njihov ishod ovisi o rješenju spora oko cijene koju bi taj proizvođač kompjutera bio spreman platiti za pristup knjižnicama glazbenih kompanija.
Nokia navodno nudi gotovo 80 dolara po mobitelu svojim partnerima iz
sektora glazbene industrije, a ta suma dijeli se u skladu sa njihovim udjelom u tržištu.
Apple je za sada ponudio tek 20 dolara po elektronskoj napravi, kažu čelnici kompanije.
Detaljno istraživanje tržišta pokazalo je da među kupcima postoji veliki interes za pakete kojima bi se u cijenu elektronskih naprava uračunao i pristup glazbi, ili bi se pak za tu uslugu plaćala mjesečna naknada, kazali su čelni ljudi tvrtke.
Jedan od njih napominje kako je istraživanje pokazalo da bi potrošači bili spremni plaćati dodatak na cijenu u iznosu do 100 dolara za neograničen pristup glazbi sve dok elektronska naprava funkcionira, odnosno za mjesečnu naknadu u iznosu od sedam do osam dolara, u sklopu pretplatničkog modela .
Apple, koji navodno zarađuje relativno malo na svome iTunes dućanu u usporedbi sa prihodima od prodaje tvrtkina hardvera, navodno također ispituje mogućnost korištenja pretplatničkog modela.
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13. svibanj 2024 00:33
