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[title] => CNN na Instagramu pohvalio Split, ali uz tekst stavio krivu fotografiju: pogledajte koji su grad zabunom promovirali
[alias] => cnn-na-instagramu-pohvalio-split-ali-uz-tekst-stavio-krivu-fotografiju-pogledajte-koji-su-grad-zabunom-promovirali
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Nek' se piše, pa makar i dobro! Jedna je to o krilatica o važnosti marketinga, inače potkrijepljena još nekim narodnim mudrostima poput: nije bitno što piše, nego da je slika dobra.
E, sad po pitanju potonjega, imamo problemčić. Instagramski profil CNN-a priuštio nam je divnu, štoviše, besplatnu reklamu uz idiličnu 'morsku' fotografiju. Na engleskom (dakako) piše otprilike ovo: 'Split, Hrvatska, je tako lijep da je rimski car Dioklecijan izabrao 'umiroviti' se (povući) tamo. On je bio prvi stanar grada koji je izgradio villu na koncu četvrtog stoljeća'.
Uz nešto gramatičkih pogrešaka (nećemo biti sitničavi, hajde), objava je u manje od jednog dana dobila skoro trideset i tri tisuće 'lajkova', to jest instagramskih srdašaca i... Sve bi bilo idealno da nije, rekosmo, jedne male tehničke pogreške: na fotografiji uz tekstić o Splitu i njegovu prvom službenom stanovniku nije Split, nego fragment otoka Drvenika. Svi koji su prisutni na instagramu znaju da je ta društvena mreža zapravo 'slikovnica', i da su to 'heštegovi' i tekstići zapravo legenda uz fotografiju, tek sporedni alat. Tako da je omaška ipak značajna.
No, gledajući globalno, sve je to 'komšiluk': Split-Lastovo-Drvenik svakako je puno bliži od, primjerice, opjevanog trokuta Njujork-Rio-Tokio, pa CNN-ovcima možemo oprostiti. Na poslijetku, tko zna je li se Dioklecijan običavao osunčati baš tamo, na Drveniku, otočiću takorekuć pored Splita...
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Nek' se piše, pa makar i dobro! Jedna je to o krilatica o važnosti marketinga, inače potkrijepljena još nekim narodnim mudrostima poput: nije bitno što piše, nego da je slika dobra.
E, sad po pitanju potonjega, imamo problemčić. Instagramski profil CNN-a priuštio nam je divnu, štoviše, besplatnu reklamu uz idiličnu 'morsku' fotografiju. Na engleskom (dakako) piše otprilike ovo: 'Split, Hrvatska, je tako lijep da je rimski car Dioklecijan izabrao 'umiroviti' se (povući) tamo. On je bio prvi stanar grada koji je izgradio villu na koncu četvrtog stoljeća'.
Uz nešto gramatičkih pogrešaka (nećemo biti sitničavi, hajde), objava je u manje od jednog dana dobila skoro trideset i tri tisuće 'lajkova', to jest instagramskih srdašaca i... Sve bi bilo idealno da nije, rekosmo, jedne male tehničke pogreške: na fotografiji uz tekstić o Splitu i njegovu prvom službenom stanovniku nije Split, nego fragment otoka Drvenika. Svi koji su prisutni na instagramu znaju da je ta društvena mreža zapravo 'slikovnica', i da su to 'heštegovi' i tekstići zapravo legenda uz fotografiju, tek sporedni alat. Tako da je omaška ipak značajna.
No, gledajući globalno, sve je to 'komšiluk': Split-Lastovo-Drvenik svakako je puno bliži od, primjerice, opjevanog trokuta Njujork-Rio-Tokio, pa CNN-ovcima možemo oprostiti. Na poslijetku, tko zna je li se Dioklecijan običavao osunčati baš tamo, na Drveniku, otočiću takorekuć pored Splita...
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19. svibanj 2024 10:44