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Fotografije Doveove kampanje za stvarnu ljepotu ipak su retuširane - priznao je časopisu The New Yorker fotograf Pascal Dangin, voditelj Box studija u New Yorku kojeg kozmetička kuća Dove redovito angažira za “dotjerivanje” svojih reklama.

Protekle četiri godine koliko traje kampanja Dove reklamira svoje proizvode na ženama s viškom kilograma, celulitom, masnoćama, pjegicama i drugim “nedostacima” bacajući u drugi plan mršave modele.

Zbog sterotipa savršenih linija koje su vladale do sada, samo 2 posto žena širom svijeta sebe smatra lijepima, pa je Doveova kampanja zapravo za svaku pohvalu.

No, Pascal Dangin sada je bacio sjenu na sjajno osmišljenu kampanju tvrdeći kako su žene koje nam se smiješe s tih reklama daleko od prirodnog izgleda koji Dove reklamira.

- Ne biste vjerovali koliko puta je jedna takva fotografija retuširana! No, priznajem da je bio izazov zadržati tim licima “nesavršen” izgled, a da opet ne izgledaju neatraktivno - izjavio je Dangin koji osim za Dove radi za Vogue, Dior, te za mnoge poznate zvijezde poput Madonne.

Glasnogovornica tvrtke Ogilvy & Mather, koja je kreirala Doveovu kampanju, u potpunosti je demantirala Danginovu izjavu.

Merien ILIĆ

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Fotografije Doveove kampanje za stvarnu ljepotu ipak su retuširane - priznao je časopisu The New Yorker fotograf Pascal Dangin, voditelj Box studija u New Yorku kojeg kozmetička kuća Dove redovito angažira za “dotjerivanje” svojih reklama.

Protekle četiri godine koliko traje kampanja Dove reklamira svoje proizvode na ženama s viškom kilograma, celulitom, masnoćama, pjegicama i drugim “nedostacima” bacajući u drugi plan mršave modele.

Zbog sterotipa savršenih linija koje su vladale do sada, samo 2 posto žena širom svijeta sebe smatra lijepima, pa je Doveova kampanja zapravo za svaku pohvalu.

No, Pascal Dangin sada je bacio sjenu na sjajno osmišljenu kampanju tvrdeći kako su žene koje nam se smiješe s tih reklama daleko od prirodnog izgleda koji Dove reklamira.

- Ne biste vjerovali koliko puta je jedna takva fotografija retuširana! No, priznajem da je bio izazov zadržati tim licima “nesavršen” izgled, a da opet ne izgledaju neatraktivno - izjavio je Dangin koji osim za Dove radi za Vogue, Dior, te za mnoge poznate zvijezde poput Madonne.

Glasnogovornica tvrtke Ogilvy & Mather, koja je kreirala Doveovu kampanju, u potpunosti je demantirala Danginovu izjavu.

Merien ILIĆ

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Život

Fotograf Pascal Dangin: Dove je ipak retuširao ‘stvarnu ljepotu’

Piše PSD.
9. svibnja 2008. - 21:38
PREMIUM

Fotografije Doveove kampanje za stvarnu ljepotu ipak su retuširane - priznao je časopisu The New Yorker fotograf Pascal Dangin, voditelj Box studija u New Yorku kojeg kozmetička kuća Dove redovito angažira za “dotjerivanje” svojih reklama.

Protekle četiri godine koliko traje kampanja Dove reklamira svoje proizvode na ženama s viškom kilograma, celulitom, masnoćama, pjegicama i drugim “nedostacima” bacajući u drugi plan mršave modele.

Zbog sterotipa savršenih linija koje su vladale do sada, samo 2 posto žena širom svijeta sebe smatra lijepima, pa je Doveova kampanja zapravo za svaku pohvalu.

No, Pascal Dangin sada je bacio sjenu na sjajno osmišljenu kampanju tvrdeći kako su žene koje nam se smiješe s tih reklama daleko od prirodnog izgleda koji Dove reklamira.

-...

#DOVE
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