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U svakom ratu postoji peta kolona. Neki liječnici sklanjaju zaštitnu opremu sa polica kako bi prikazali da je nestašica. Oni lažno prikazuju stanje lošijim nego što jest. Pojedinci podmeću nogu, a kad ova ugroza prođe, točno će se moći vrednovati što je radio bilo tko od nas.

Ovu je salvu sasuo ministar zdravstva Vili Beroš na jutrošnjoj konferenciji za medije. Po prvi put vidno uzrujan optužbama da liječnici nemaju dovoljno zaštitne opreme, Beroš je odgovorio oštro, izravno i bez previše takta.

Je li ovo prva veća komunikacijska pogreška ministra kojem u priči sa koronavirusom Hrvatska najviše vjeruje? Je li u pitanje doveo povjerenje u zdravstveni sustav? Je li svo ono što je dva mjeseca strpljivo gradio stavio na kocku?

Nije, tvrdi to savjetnik za krizno komuniciranje Krešimir Macan.

- Peta kolona je zazvonila svima. Mi smo u ratu, a ovo su trenuci kada zapovjednik mora pokazati odlučnost. Beroš je to ovakvim svojim istupom i učinio – ocjenjuje Macan.

Ministar, prema njegovim riječima, mora razumjeti da su i liječnici u strahu, jer se suočavaju sa epidemijom velikih razmjera. Zato je, tvrdi Macan, dobro da je  poslao poruku i obavijestio javnost da Vlada intenzivno radi na nabavljanju zaliha zaštitne opreme.

- No on ima pravo i prozvati ravnatelje domova zdravlja i zapitati ih gdje su zalihe zaštitne opreme, i zašto ih na vrijeme nisu nabavili, i on je to i učinio – zaključuje  Macan.

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I komunikacijski stručnjak Gordan Turković smatra da Beroš ovim oštrim nastupom nije ugrozio svoju poziciju u javnosti.

- Ministar je očito odlučio primijeniti šok-terapiju. Htio je prodrmati dijelove sustava koji ne funkcioniraju i ukazati na probleme. Ovo je definitivno pomak od njegove dosadašnje rekao smirene komunikacije koja je mnogima u Hrvatskoj davala sigurnost - ističe Turković.

Berošu, podsjeća naš sugovornik, građani unutar Vlade u ovome trenutku najviše vjeruju. No to povjerenje se može istopiti. Zato Turković ima jedno važno upozorenje.

- Ministar Beroš ne bi smio nastaviti ovako javno komunicirati, jer se u suprotnom, ako ovakvi istupi budu kontinuirani, može stvoriti nepovjerenje u sustav – zaključuje Turković.

Predsjednik Hrvatske liječničke komore Krešimir Luetić ima nešto drukčiji diskurs.

- Shvaćam da smo svi pod pojačanim stresom, ali retorika optužbi neće nas voditi u pravom smjeru. Moramo se homogenizirati, moraju nas voditi solidarnost i humanost. Prioritet treba biti to da zaštitna oprema dođe do svih onih koji su u izravnom potencijalnom kotnaktu sa zaraženima koronavirusom - ustvrdio je Luetić gostujući na N1 televiziji, komentirajući jutrošnju Berševu izjavu o 'petoj koloni' među liječnicima.

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U svakom ratu postoji peta kolona. Neki liječnici sklanjaju zaštitnu opremu sa polica kako bi prikazali da je nestašica. Oni lažno prikazuju stanje lošijim nego što jest. Pojedinci podmeću nogu, a kad ova ugroza prođe, točno će se moći vrednovati što je radio bilo tko od nas.

Ovu je salvu sasuo ministar zdravstva Vili Beroš na jutrošnjoj konferenciji za medije. Po prvi put vidno uzrujan optužbama da liječnici nemaju dovoljno zaštitne opreme, Beroš je odgovorio oštro, izravno i bez previše takta.

Je li ovo prva veća komunikacijska pogreška ministra kojem u priči sa koronavirusom Hrvatska najviše vjeruje? Je li u pitanje doveo povjerenje u zdravstveni sustav? Je li svo ono što je dva mjeseca strpljivo gradio stavio na kocku?

Nije, tvrdi to savjetnik za krizno komuniciranje Krešimir Macan.

- Peta kolona je zazvonila svima. Mi smo u ratu, a ovo su trenuci kada zapovjednik mora pokazati odlučnost. Beroš je to ovakvim svojim istupom i učinio – ocjenjuje Macan.

Ministar, prema njegovim riječima, mora razumjeti da su i liječnici u strahu, jer se suočavaju sa epidemijom velikih razmjera. Zato je, tvrdi Macan, dobro da je  poslao poruku i obavijestio javnost da Vlada intenzivno radi na nabavljanju zaliha zaštitne opreme.

- No on ima pravo i prozvati ravnatelje domova zdravlja i zapitati ih gdje su zalihe zaštitne opreme, i zašto ih na vrijeme nisu nabavili, i on je to i učinio – zaključuje  Macan.

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I komunikacijski stručnjak Gordan Turković smatra da Beroš ovim oštrim nastupom nije ugrozio svoju poziciju u javnosti.

- Ministar je očito odlučio primijeniti šok-terapiju. Htio je prodrmati dijelove sustava koji ne funkcioniraju i ukazati na probleme. Ovo je definitivno pomak od njegove dosadašnje rekao smirene komunikacije koja je mnogima u Hrvatskoj davala sigurnost - ističe Turković.

Berošu, podsjeća naš sugovornik, građani unutar Vlade u ovome trenutku najviše vjeruju. No to povjerenje se može istopiti. Zato Turković ima jedno važno upozorenje.

- Ministar Beroš ne bi smio nastaviti ovako javno komunicirati, jer se u suprotnom, ako ovakvi istupi budu kontinuirani, može stvoriti nepovjerenje u sustav – zaključuje Turković.

Predsjednik Hrvatske liječničke komore Krešimir Luetić ima nešto drukčiji diskurs.

- Shvaćam da smo svi pod pojačanim stresom, ali retorika optužbi neće nas voditi u pravom smjeru. Moramo se homogenizirati, moraju nas voditi solidarnost i humanost. Prioritet treba biti to da zaštitna oprema dođe do svih onih koji su u izravnom potencijalnom kotnaktu sa zaraženima koronavirusom - ustvrdio je Luetić gostujući na N1 televiziji, komentirajući jutrošnju Berševu izjavu o 'petoj koloni' među liječnicima.

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Hrvatskakrizno komuniciranje

Beroša smo jutros prvi put vidjeli vidno uzrujanog, je li pretjerao izjavom? Komunikolozi: Primijenio je šok-terapiju. Peta kolona je zazvonila svima

Piše Marina Karlović Sabolić
25. ožujka 2020. - 13:00
13326186
PREMIUM
Marko Lukunić/POOL/PIXSELL

U svakom ratu postoji peta kolona. Neki liječnici sklanjaju zaštitnu opremu sa polica kako bi prikazali da je nestašica. Oni lažno prikazuju stanje lošijim nego što jest. Pojedinci podmeću nogu, a kad ova ugroza prođe, točno će se moći vrednovati što je radio bilo tko od nas.

Ovu je salvu sasuo ministar zdravstva Vili Beroš na jutrošnjoj konferenciji za medije. Po prvi put vidno uzrujan optužbama da liječnici nemaju dovoljno zaštitne opreme, Beroš je odgovorio oštro, izravno i bez previše takta.

Je li ovo prva veća komunikacijska pogreška ministra kojem u priči sa koronavirusom Hrvatska najviše vjeruje? Je li u pitanje doveo povjerenje u zdravstveni sustav? Je li svo ono što je dva mjeseca strpljivo gradio stavio na kocku?

Nije, tvrdi to savjetnik za krizno komuni...

#KORONAVIRUS#VILI BEROŠ#KRIZNO KOMUNICIRANJE
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12. svibanj 2024 17:09