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[title] => Ako ste mislili da bogataši kupuju samo luksuzne artikle, varate se! Evo popisa 13 stvari koje najčešće nabavljaju vrlo jeftino. Otkrili su to njihovi šoping asistenti
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Razmišljajući o tome kako žive bogati i slavni, sigurno vam odmah padnu na pamet pamet luksuzne vile, ekskluzivni sportski automobili, dizajnerska odjeća... No, čini se da je istina daleko od toga.
Zapravo, osoba koja stoji pokraj vas i uspoređuje cijene različitih paketa toaletnog papira mogla bi biti multimilijunašica koja traži najbolju ponudu ovog tjedna, piše Reader’s Digest.
Prema istraživanju provedenom na 1200 ulagača koje je objavio portal Millionaire Corner, trećina ljudi s neto vrijednošću većom od pet milijuna dolara kaže da kupuje u jeftinom Walmartu, dok polovina kupuje u Costcu i više od 40 posto u Targetu.
Riječ je o američkim maloprodajnim lancima, poznatom po vrlo povoljnim cijenama.
Ima i smisla kad bolje razmislite, bogati su s razlogom, a jedan od tih razloga može biti i to što su pametni kupci. Dakle, na što bogati ljudi odbijaju previše trošiti?
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1. Plahte
Davno su prošli dani kada su superbogati svoj novac trošili na komplete svilenih plahti. Današnji milijunaši ne žele set visokokvalitetne posteljine plaćati cijelo bogatstvo.
– Ne morate trošiti tisuće dolara, niti putovati u Firencu, kako biste kupili kvalitetne plahte – objašnjava Rana Argenio.
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2. Ukrasni papir
Atraktivni ambalažni papir, poklon-vrećice i čestitke lako mogu koštati koliko i sam dar. Međutim, ako želite darivati poput bogate osobe, mogli biste prestati kupovati dizajnerska pakiranja za darove, plaćati dekoratere i cvjećare da ih zapakiraju i umjesto toga otići u lokalnu samoposlugu po papir i poklon-vrećicu. To rade i vrlo imućni ljudi.
3. Kućanske potrepštine
Može biti primamljivo trošiti novac na potrošne kućanske potrepštine, kao što su toaletni papir, sredstava za čišćenje i deterdžente za pranje rublja, ali bogati ljudi ne troše puno novca na takve stvari.
Često kupuju na veliko, što je apsolutno povoljnije, a prostor za pohranu sigurno im nije problem.
4. Automobili
Mercedes, Rolls-Royce, Lamborghini i Ferrari – to su automobili koje kupuju svi koji imaju milijune, zar ne? Ne. Prema istraživanju s Edmunds.com 2016., najpopularniji automobil među onima s prihodima većim od 250.000 dolara godišnje bio je Ford F-serije, a slijede ga Jeep Grand Cherokee i Jeep Wrangler.
Lexus RX i BMW X5 zauzeli su četvrto i peto mjesto na listi.
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5. Kreme za lice
Naravno, možete potrošiti gomilu novca na otmjenu, hidratantnu kremu sa zvučnim logom, ali zašto to činiti kad možete dobiti kvalitetnu hidrataciju za puno manje novca? Današnji bogataši ne troše na to.
6. Gorivo
Iako bogataši mogu sebi priuštiti najbrže i najluksuznije automobile, kad je u pitanju potrošnja novca na gorivo – oni su štedljivi. Preko raznih aplikacija pronaći će mjesto u blizini gdje je gorivo najjeftinije.
7. Putovanja
Bogati si mogu priuštiti putovanje bilo gdje, ali to ne znači da ne traže načine za uštedu. Zapravo, mnogi od njih koriste iste alate za pretraživanje kao i mi, poput Airbnb-a, Bookinga, Expedije i Hotels.coma.
8. Nakit
Čak i ljudi koji obožavaju Cartier, Tiffany i Rolex, kod kuće imaju jeftine komade nakita s kojima ih kombiniraju.
– Osobni sam kupac i stilist slavnima već 19 godina i mnoge ženske klijentice kupuju jeftinu bižuteriju. Kombiniraju je sa svojim skupim komadima, a često izgledaju bolje i od pravog nakita – kaže Lauren Rae Levy.
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9. Sunčane naočale
To što si mogu priuštiti sunčane naočale s potpisom Chanela ili Diora ne znači da bogati i nose samo takve naočale. Naime, sunčane naočale jedna su od stvari koje se najčešće lome i gube. Upravo je zbog toga dobra ideja kolekciju luksuznih naočala nadopuniti jednako lijepima, ali jeftinijima.
– Neki od mojih bogatijih klijenata obično godišnje kupuju jedan, dva para novih dizajnerskih naočala koje vole, a ostatak svoje kolekcije nadopune naočalama koje izgledaju gotovo potpuno isto, ali koštaju samo djelić cijene onih skupih – kaže Lauren Rae Levy.
10. Maskara
Šminka spada u proizvode koje treba redovito provjeravati i po potrebi ih zamijeniti, najčešće zbog higijene. Jedan od kozmetičkih proizvoda koji ne mora biti s dizajnerskim potpisom je maskara, tvrdi stilistica Lauren Rae Levy.
Jednako dobre maskare mogu se kupiti jeftinije u ljekarnama i drogerijama.
11. Svijeće
Levyjini klijenti vole puniti svoje kuće svijećama, ali često se odlučuju za štedljiv izbor.
– Primijetila sam da mnogi moji bogatiji klijenti kupuju svijeće na veliko u jeftinim trgovinama i koriste ih tijekom cijele godine. Svi su prije trošili puno na svijeće određenih robnih marki, ali to sada više nije slučaj. Kupe jednu-dvije skupe svijeće i to je to. Znatno više kupuju one jeftinije.
---
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12. Toaletne potrepštine
Stilistica slavnih Amber Alexandria kaže da njezini bogati muški klijenti kupuju jeftinije kad je u pitanju sve, od šampona i gelova za tijelo do krema za brijanje.
– Obično se odluče za ono što najbolje miriše dok prolaze trgovinom Target – kaže ona.
Mnogi čak kupuju mirise na veliko u skladištima.
– Odlazak u lokalnu jeftinu trgovinu jednom u nekoliko mjeseci štedi vrijeme i novac, a ako fino mirišu, doista im je svejedno odakle ti proizvodi dolaze – objašnjava ona.
13. Trendi ormari
Iako bogati klijenti Amber Alexandrije mogu ulagati u skupu garderobu koja će trajati cijeli život, kad su u pitanju trendi predmeti, ona im savjetuje, i oni slušaju, da ne troše previše.
– Ako klijent želi povremeno kupiti nešto moderno, idemo s pristupačnim markama i dizajnerima jer je trajanje trendova ograničeno – objašnjava ona.
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Razmišljajući o tome kako žive bogati i slavni, sigurno vam odmah padnu na pamet pamet luksuzne vile, ekskluzivni sportski automobili, dizajnerska odjeća... No, čini se da je istina daleko od toga.
Zapravo, osoba koja stoji pokraj vas i uspoređuje cijene različitih paketa toaletnog papira mogla bi biti multimilijunašica koja traži najbolju ponudu ovog tjedna, piše Reader’s Digest.
Prema istraživanju provedenom na 1200 ulagača koje je objavio portal Millionaire Corner, trećina ljudi s neto vrijednošću većom od pet milijuna dolara kaže da kupuje u jeftinom Walmartu, dok polovina kupuje u Costcu i više od 40 posto u Targetu.
Riječ je o američkim maloprodajnim lancima, poznatom po vrlo povoljnim cijenama.
Ima i smisla kad bolje razmislite, bogati su s razlogom, a jedan od tih razloga može biti i to što su pametni kupci. Dakle, na što bogati ljudi odbijaju previše trošiti?
---
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1. Plahte
Davno su prošli dani kada su superbogati svoj novac trošili na komplete svilenih plahti. Današnji milijunaši ne žele set visokokvalitetne posteljine plaćati cijelo bogatstvo.
– Ne morate trošiti tisuće dolara, niti putovati u Firencu, kako biste kupili kvalitetne plahte – objašnjava Rana Argenio.
---
---
2. Ukrasni papir
Atraktivni ambalažni papir, poklon-vrećice i čestitke lako mogu koštati koliko i sam dar. Međutim, ako želite darivati poput bogate osobe, mogli biste prestati kupovati dizajnerska pakiranja za darove, plaćati dekoratere i cvjećare da ih zapakiraju i umjesto toga otići u lokalnu samoposlugu po papir i poklon-vrećicu. To rade i vrlo imućni ljudi.
3. Kućanske potrepštine
Može biti primamljivo trošiti novac na potrošne kućanske potrepštine, kao što su toaletni papir, sredstava za čišćenje i deterdžente za pranje rublja, ali bogati ljudi ne troše puno novca na takve stvari.
Često kupuju na veliko, što je apsolutno povoljnije, a prostor za pohranu sigurno im nije problem.
4. Automobili
Mercedes, Rolls-Royce, Lamborghini i Ferrari – to su automobili koje kupuju svi koji imaju milijune, zar ne? Ne. Prema istraživanju s Edmunds.com 2016., najpopularniji automobil među onima s prihodima većim od 250.000 dolara godišnje bio je Ford F-serije, a slijede ga Jeep Grand Cherokee i Jeep Wrangler.
Lexus RX i BMW X5 zauzeli su četvrto i peto mjesto na listi.
---
---
5. Kreme za lice
Naravno, možete potrošiti gomilu novca na otmjenu, hidratantnu kremu sa zvučnim logom, ali zašto to činiti kad možete dobiti kvalitetnu hidrataciju za puno manje novca? Današnji bogataši ne troše na to.
6. Gorivo
Iako bogataši mogu sebi priuštiti najbrže i najluksuznije automobile, kad je u pitanju potrošnja novca na gorivo – oni su štedljivi. Preko raznih aplikacija pronaći će mjesto u blizini gdje je gorivo najjeftinije.
7. Putovanja
Bogati si mogu priuštiti putovanje bilo gdje, ali to ne znači da ne traže načine za uštedu. Zapravo, mnogi od njih koriste iste alate za pretraživanje kao i mi, poput Airbnb-a, Bookinga, Expedije i Hotels.coma.
8. Nakit
Čak i ljudi koji obožavaju Cartier, Tiffany i Rolex, kod kuće imaju jeftine komade nakita s kojima ih kombiniraju.
– Osobni sam kupac i stilist slavnima već 19 godina i mnoge ženske klijentice kupuju jeftinu bižuteriju. Kombiniraju je sa svojim skupim komadima, a često izgledaju bolje i od pravog nakita – kaže Lauren Rae Levy.
---
---
9. Sunčane naočale
To što si mogu priuštiti sunčane naočale s potpisom Chanela ili Diora ne znači da bogati i nose samo takve naočale. Naime, sunčane naočale jedna su od stvari koje se najčešće lome i gube. Upravo je zbog toga dobra ideja kolekciju luksuznih naočala nadopuniti jednako lijepima, ali jeftinijima.
– Neki od mojih bogatijih klijenata obično godišnje kupuju jedan, dva para novih dizajnerskih naočala koje vole, a ostatak svoje kolekcije nadopune naočalama koje izgledaju gotovo potpuno isto, ali koštaju samo djelić cijene onih skupih – kaže Lauren Rae Levy.
10. Maskara
Šminka spada u proizvode koje treba redovito provjeravati i po potrebi ih zamijeniti, najčešće zbog higijene. Jedan od kozmetičkih proizvoda koji ne mora biti s dizajnerskim potpisom je maskara, tvrdi stilistica Lauren Rae Levy.
Jednako dobre maskare mogu se kupiti jeftinije u ljekarnama i drogerijama.
11. Svijeće
Levyjini klijenti vole puniti svoje kuće svijećama, ali često se odlučuju za štedljiv izbor.
– Primijetila sam da mnogi moji bogatiji klijenti kupuju svijeće na veliko u jeftinim trgovinama i koriste ih tijekom cijele godine. Svi su prije trošili puno na svijeće određenih robnih marki, ali to sada više nije slučaj. Kupe jednu-dvije skupe svijeće i to je to. Znatno više kupuju one jeftinije.
---
---
12. Toaletne potrepštine
Stilistica slavnih Amber Alexandria kaže da njezini bogati muški klijenti kupuju jeftinije kad je u pitanju sve, od šampona i gelova za tijelo do krema za brijanje.
– Obično se odluče za ono što najbolje miriše dok prolaze trgovinom Target – kaže ona.
Mnogi čak kupuju mirise na veliko u skladištima.
– Odlazak u lokalnu jeftinu trgovinu jednom u nekoliko mjeseci štedi vrijeme i novac, a ako fino mirišu, doista im je svejedno odakle ti proizvodi dolaze – objašnjava ona.
13. Trendi ormari
Iako bogati klijenti Amber Alexandrije mogu ulagati u skupu garderobu koja će trajati cijeli život, kad su u pitanju trendi predmeti, ona im savjetuje, i oni slušaju, da ne troše previše.
– Ako klijent želi povremeno kupiti nešto moderno, idemo s pristupačnim markama i dizajnerima jer je trajanje trendova ograničeno – objašnjava ona.
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[3] => stdClass Object
(
[id] => 62
[name] => Without ads
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 5
[alias] => Withoutads
)
[4] => stdClass Object
(
[id] => 63
[name] => Photo gallery
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 6
[alias] => Photo_gallery
)
[5] => stdClass Object
(
[id] => 64
[name] => Promo
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 7
[alias] => promo
)
[7] => stdClass Object
(
[id] => 67
[name] => Contains video
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 9
[alias] => contains_video
)
[8] => stdClass Object
(
[id] => 68
[name] => Premium content
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 10
[alias] => premium_content
)
[9] => stdClass Object
(
[id] => 69
[name] => Exclude comments
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 11
[alias] => exclude_comments
)
[10] => stdClass Object
(
[id] => 70
[name] => Open link in new window
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 12
[alias] => open_link_in_new_window
)
[11] => stdClass Object
(
[id] => 71
[name] => Horizontal crop of the main photo
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 13
[alias] => horizontal_crop_of_the_main_photo
)
[12] => stdClass Object
(
[id] => 73
[name] => No-index
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 15
[alias] => no_index
)
[13] => stdClass Object
(
[id] => 74
[name] => No-cache
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 16
[alias] => no_cache
)
[14] => stdClass Object
(
[id] => 77
[name] => Don't show on the front page
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 17
[alias] => dont_show_on_the_front_page
)
[15] => stdClass Object
(
[id] => 78
[name] => Related on bottom
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 18
[alias] => related_on_bottom
)
[16] => stdClass Object
(
[id] => 79
[name] => Live button
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 19
[alias] => live_button
)
[25] => stdClass Object
(
[id] => 87
[name] => Instant articles
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 28
[alias] => instant_articles
)
[26] => stdClass Object
(
[id] => 91
[name] => S preporučuje
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 29
[alias] => s_preporucuje
)
[27] => stdClass Object
(
[id] => 92
[name] => S voli
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 30
[alias] => s_voli
)
[28] => stdClass Object
(
[id] => 93
[name] => Layout with three photos
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 31
[alias] => layout_with_three_photos
)
[29] => stdClass Object
(
[id] => 94
[name] => Gallery in the article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 32
[alias] => gallery_in_the_article
)
[30] => stdClass Object
(
[id] => 95
[name] => Required views
[value] => 0
[type] => textfield
[group] => 9
[published] => 1
[ordering] => 33
[alias] => required_views
)
[31] => stdClass Object
(
[id] => 96
[name] => FullHD image
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 34
[alias] => fullhd_image
)
[32] => stdClass Object
(
[id] => 98
[name] => Paid Article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 36
[alias] => paid_article
)
)
17. svibanj 2024 17:21
